How To Put The “Net” Into Network Marketing
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In the words of my good friend Ann Sieg “No matter which way you go, the main puzzle piece you need to make all of this work is your own website.
It’s the hub where everything comes together. Not just monetization, but everything else too.
So how do you go about doing this?
If you’re new to this whole internet marketing thing and you don’t have the slightest clue on where to start with building your own site, I believe one of the best ways for you to go is through a program called SBI!.
You can find out more about it by clicking here ccking here .
In the past, one of the arguments the MLM companies have always used to keep people from going online themselves is “Yeah, but the average person can’t do that.”
And to an extent, I agreed with this for awhile because of some of the difficulties I ran into when I was getting started.
Years ago, when I began making some real money for the first time in this business, one of my coaches at the time told me that I needed to become a truly independent marketer so that I didn’t have to rely on anyone else.
Ultimately, this turned out to be some of the best advice I’ve ever gotten… but in the beginning I was floundering like a fish out of water.
It was all trial and error. We went through one webmaster, Microsoft Frontpage, DreamWeaver, and a lot of money before I finally got my first website up.
Not a website that worked mind you, just a website.
Big difference!
However, after watching one person after another on my team with minimal or no internet experience whatsoever put up a website with SBI! and begin getting results almost immediately, I’ve since changed my mind.
One woman, a stay at home mom,didn’t even know how to send an email attachment when she began using SBI! In about 2 months she’s started getting phone calls routinely from people off of her site, asking her about her business.
So what exactly is SBI! and what does it do?
Well, it’s one of the most complete, all-in-one-solutions I’ve come across for someone who wants to build a business online… and it’s all designed for a person with zero technical skills and absolutely no idea what they’re doing! (As is the case with most home based business owners like myself).
SBI! provides you with a package of software tools that includes:
- - Point-and-click site building software (no html, ftp or programming skills required. Although SBI! is compatible with Frontpage, DreamWeaver, GoLive, CSS, Flash and just about anything else you want to throw at it if you are more technically inclined. You can use templates or you can completely customize your site.)
- - Domain name registration
- - Unlimited hosting
- - Unlimited email accounts
- - Graphics tools
- - Free blogging platform (with RSS and XML)
- - Keyword brainstorming and research tools
- - Built in autoresponder (this is crucial )
- - Autoresponder stats tools (open rates, click through rates, etc)
- - Traffic stats and analysis tools
- - Search engine optimization (Much different than what other hosting companies provide. SBI! actually analyzes every page of your site and tells you exactly what needs to be done to optimize it for the search engines)
- - Pay-per-click research and mass bidding tools
- - Traffic “headquarters” area where you can keep an eye on how you’re doing in all the major methods of getting visitors to your site
- - Ecommerce, credit card processing and shopping cart capabilities
- - Form builder (allows you to put together things like surveys, polls and contact forms)
- - Repeated search engine submission and auto-pinging (what this means is that SBI! continues to submit your pages to the search engines until they are indexed, it tracks when the search engine have “spidered” your page and what their rank is and anytime you make a change to anything or add a new page it automatically submits (pings) it to the search engines. I have yet to see any other service that does all of this for free like SBI! does.)
- - Monetization HQ (SBI! teaches you how to monetize your business in many different ways.)
- - Competition research tools
- - And more…
Now, if all of that seems completely overwhelming to you, that’s okay.
The important thing is not that SBI! gives you all these tools, but that they actually show you what to do with them and how to fit them all together.
Information And Tools By Themselves Are Useless.
In fact, too much information can be very dangerous. It can cause complete actionparalysis. And that’s not good because action is the only thing standing between you and what you want.
In order to benefit from information, you need a process.
Just as a crate full of automotive parts but no directions wouldn’t do you any good if you were trying to assemble a car, a hodge-podge collection of software tools without a blueprint to follow isn’t going to help you build an effective website.
Which, in most cases, is what I’ve found and what I’ve seen with other hosting companies and site editing programs out there.
They’ll set you up on a $8.95/mo hosting plan with some random tools that mean nothing to the beginner and then leave you to figure everything else out on your own.
With SBI!, every step from beginning to end is mapped out and explained in an easy-tounderstand, do-this-then-do-that action guide. Nothing is left for you to figure out on your own.
This completely removes all the technical barriers, which allows you to focus on the most important aspects of your business.
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But that’s not even the main reason I like SBI! so much.
All of these technical features are important to your online business building efforts, but the real reason I recommend SBI! so highly is because they teach you how to build the right kind of website.
This is critical because, as we’ve already seen with most company provided websites, all sites are not created equal.
There’s a massive difference between an effective website and an ineffective one and if you don’t know how to build an effective site, you might as well not even bother building one at all.
A scenario that’s all too common on the internet is someone will spend an obscene amount of money – anywhere from $5-15,000 – for a graphic designer and a webmaster to build a totally custom website that looks absolutely marvelous… only to find out that it’s completely useless when it comes to getting traffic and converting that traffic into leads and customers.
This is an expensive lesson you don’t want to go through because at that point you’re usually better off starting over completely from scratch, rather than trying to salvage what you’ve got.
In the big picture, it’s just like what we’ve been talking about this whole time. An MLM by itself is not going to make you rich. You have to know how to market it for it to do you any good. In order to attract people to you, you can’t just give them the WHAT (a bizopp), you have to give them the HOW (marketing).
It’s the same thing with a website.
SBI! gives you the HOW in addition to the WHAT.
Interestingly enough, Ken Evoy, the owner and creator of SBI!, has been trying to teach MLMers specifically how to generate their own leads on the internet for quite awhile.
In the beginning he was met with a lot of resistance because he was so ahead of his time. Back then (and for the most part, still today), the overwhelming majority of companies and uplines weren’t having it. They obstinately insisted that “immediate spheres of influence are the only way to do this business” or “that’s not duplicatable!”
What they fail to realize is that MLM is not a particular way of doing business (warm market, cold market, whatever) or even an actual business in and of itself. It’s just a way of compensating people.
The rest of the blanks – the actual business part of it – are up to the individual distributors to fill in.
While most people’s dreams for their business and future were being suppressed by this totalitarian nonsense, a small handful of people open-minded enough to try a better way have been having a hay day for the past 8-9 years on the world wide web of prospects, generating more leads themselves than entire organizations put together do.
It’s taken awhile, but the tide is turning. And now that the whole industry is being exposed to these methods, there’s no going back.
The old ways are all but dead at this point.
As I started hearing about more and more people on my team having success implementing The Renegade strategies through SBI!, I decided to check it out for myself.
What I found is that the way Ken teaches people to build a website and the way I’ve been teaching people to build their MLM are almost exactly parallel. (It turns out good marketing is good marketing no matter where you apply it).”
